Resources for hospitality teams
Explore practical Growth guides for vacation rental hosts and property managers.
Guests read your tone before your details, and a translated reply sounds like a company rather than a host. Here's why translated English reads as distance, how to vary templates instead of pasting them, which questions need a fresh answer, and how to name your second language.
Repeat guests are the cheapest bookings you'll ever get, and most hosts lose them to a list they never built. This guide covers who goes on the list, what consent and storage actually require, a sending rhythm that doesn't read as spam, and the numbers worth watching.
Filming well for an hour beats filming casually for a week, and the difference sits in the planning you do before you arrive. This guide covers the shot list, the five clips that carry a month, vertical framing, and a labelling habit that lets next month find the footage.
Shoulder season is where a listing has capacity and no demand, and a concierge or agent can bridge that gap. This guide covers who they actually bring you, the terms to settle before the first request, and how to price a third-party booking.
A tourism board listing is a directory entry on a public body's site, and its value depends on whether that body's audience matches your guest. This guide covers the four eligibility questions to answer first and keeping the entry accurate afterwards.
Destination searches are decided before a guest compares prices, and they're answered by guides rather than listings. A single property can't win the broad query, but it can own the narrow one through names, precise location language and consistent detail.
A listing description is accurate for about one season. After that it keeps describing a property that has quietly changed. Four short passes a year — one after the season, two mid-year, one in winter — keep it honest without a full rewrite.
A phone walkthrough doesn't fail on equipment. It fails on three habits you can fix before you press record: moving too fast, shooting into the window, and holding the camera on nothing. Framing, light and order do the rest.
Reviews you earned on a platform are yours to read and not always yours to republish. This guide separates what a guest grants from what a platform holds, sets out the uses that are fine — quoting, paraphrasing, linking — and shows how to collect testimonials you own outright.
Guests don't decide from a beautiful photograph; they decide from a sequence. This guide sets out the four questions a photo set has to answer, in the order guests ask them, the twelve frames that cover them, and a one-page list you can hand to anyone with a phone.